D. M. Keith - the new name for Colin Appleyard

In February 2024, Colin Appleyard was acquired by the D. M. Keith Motor Group.

With both businesses being family owned and run for over 60 years, and led by family values at the core, it was clear that this was a perfect collaboration. Representing 10 brands and now with a total of 24 showrooms across the Yorkshire, Lincolnshire and Lancashire regions, D. M. Keith’s portfolio goes from strength to strength offering our customers even more choice than ever before.

Whilst this will mean some change for the business, customers can rest assured that they will continue to receive the same outstanding service they always have and from the same friendly, experienced team.

When will the changes take place?

During December, as the two families continue to come together, customers and visitors will begin to see the introduction of the D. M. Keith branding.

  • Signs will be updated to reflect the change of name
  • Our staff will be looking smart in their Team Tartan D. M. Keith clothing
  • Our website will be updated to represent the D. M. Keith brand
  • Our customer communications will be updated

What does this mean for Colin Appleyard customers?

We understand that there may be some concerns from existing customers but we assure you that aside from the change of name and the D. M. Keith branding,

  • All existing service and finance plans will remain as they were.
  • Our contact numbers will remain the same
  • Our staff will remain the same, they'll just be sporting their new Team Tartan uniform
  • We'll still be the number one choice for Suzuki and Subaru in Yorkshire & Lancashire along with being the official Nissan aftersales provider for Keighley and the surrounding area


We'll still be providing the same services as we always have, with some additional benefits such as a 30 day exchange and a 7 day money back guarantee.

Got a question?

Should you have any questions about the change of name, please feel free to get in touch. You can speak to a member of our team at your local dealership or send your enquiry via email to feedback@dmkeith.com