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Our History

Colin Appleyard started his career as an apprentice motorcycle mechanic, working his way through the ranks of a long established local motorcycle company to the position of Sales Director, dealing in Triumph and other famous British marques.


At the age of 34 in 1970, Colin eventually took the plunge and started his own one-man business.

The rest, as they say, is history. Colin Appleyard Limited first opened in modest premises in the town of Keighley, West Yorkshire in 1971. The original premises were quickly outgrown and in 1975 the company moved into a large town centre property of 12,000 square feet.

Following considerable refurbishment, the new premises in Worth Way were rightly described as the biggest and best in the North of England. One year later the Chief Executive of Honda UK and industry icon, Eric Sulley performed the opening ceremony of the first Honda Five Star Service Centre in this part of the country.

Appleyard Macadam Race Team

  • Keith farmer appleyard macadam 2017 1
    2017 Champions

    with Keith Farmer & Brad Jones

  • 2018 supersport champions 7
    2018 Champions

    with Jack Kennedy & Brad Jones

  • Jack kennedy 2019
    2019 Champions

    with Jack Kennedy & Brad Jones

  • Rory 2020 winner
    2020 Champions

    with Rory Skinner & Brad Jones

Cars keighley

It was in 1979 that Colin Appleyard, then selling motorcycles in Keighley, West Yorkshire, first heard of plans by Suzuki to start importing cars. Thus Colin Appleyard Cars became the first Suzuki car retailer in the UK and still, we remain the UK's No. 1 Suzuki dealer.


Now Colin Appleyard Cars has four official Suzuki car dealerships and one multi-franchise motorcycle dealership and despite being still a relatively small, family operation, we are the largest volume Suzuki retail group in England and sell 5% of all new Suzuki cars in the UK.

In 2012, we added the Subaru brand to our Huddersfield and Ashton-Under-Lyne dealerships, then in April 2013 we acquired the Nissan dealership in Keighley.

To the Colin Appleyard team, the customer always comes first. We believe our customers enjoy the family-style atmosphere, and dealing in an open and honest manner with friendly, knowledgeable, long-serving staff and Trading Standards approved procedures and practices. That's why we've been voted Suzuki Dealer of the Year seven times and awarded 'Highly Commended' numerous times, as that's the kind of service we'll continue to offer. All this is backed by our in-house spares, warranty, accessories and servicing facilities delivered in the unique, friendly and professional Colin Appleyard style.

Our Keighley car showroom includes the company's head office with responsibility for all of the financial and commercial interests of the company's dealerships. Between the motorcycle dealership and our five car dealerships at Keighley, Bradford, Huddersfield and Manchester we employ over 135 people dedicated to setting new benchmarks in service and value for our customers.

In 2021 Colin Appleyard LTD celebrates its 50th anniversary of business.

Some photos from the past..