At Colin Appleyard, family values are at the heart everything we do. We’re still family owned and very much family run but not everyone knows where our business has grown from. So here’s a little bit of history about our journey so far..


Did you know? Colin Appleyard LTD started as a single motorcycle showroom in December 1970 and remains one of the country’s leading independent motorcycle retailers. Experience is definitely something we have!

Did you know? Colin and his wife Peggy were joined shortly afterwards by Stuart Feeny who remained us until his retirement in 2013. Stuart’s son Kevin is now General Manager of our motorcycle dealership. That’s what you could call 'keeping it in the family'!

Did you know? As well as selling Suzuki, Yamaha and Kawasaki motorcycles we are also off-road and Honda Goldwing specialists. That’s choice for you!

Did you know? On the back of the success of selling Suzuki motorcycles, Colin was asked in Spring 1979, to open the UK’s very first Suzuki car showroom in Keighley. Our past is your future!


Did you know? Following the success of the Suzuki car franchise in Keighley we have gone on to open further Suzuki dealerships in Huddersfield, Ashton-under-Lyne and Shipley! Spreading our family values!

Did you know? We have sold over 33,000 new Suzuki cars and 4x4s. The car that broke the 30,000 mark was bought by a family in Huddersfield who had already purchased 6 Suzuki’s before. Keeping it in your family!

Did you know? Colin was always known as ‘Father of the Franchise’ by Suzuki’s top brass in Japan. That’s respect from people who know a bit about cars!

Did you know? As well as Suzuki our Huddersfield and Ashton dealerships also sell Subaru. We took over the official Nissan franchise for Keighley and the surrounding area in 2013. Offering a wide choice for you!

Did you know? We have been voted Suzuki’s Dealer of the Year for 2 out of the last 3 years. We have also picked up various other prestigious national awards along the way including Motorcycle News ‘Dealer of the Year’, Motor Trader’s ‘Marketing Award’ plus AM Magazine’s ‘Dealer of the Year’. Recognising high standards of service we pass on to you!

Did you know? When Colin’s Grandson Jack joined our Nissan dealership in 2016 as an Apprentice Salesman, he became the third generation of Appleyards to work in the business. That’s family for you!

Did you know? We have 18 members of our staff who have been with us for over 15 years with a further 4 having notched up 25 years and even 4 staff members with over 30 years service. Barry Walton, our Honda Goldwing motorcycle expert, has been with us 40 years with our bikes Service Manager Malcolm Wright being with us for 38 years. You certainly know you’re in safe hands!


Did you know? We have at least 9 apprentices working and training all the time across all aspects of the business including sales, workshop, accounts and administration. We’re always on the lookout for bright youngsters to join our family. Keeping it in the family!

Did you know? Over the years the Appleyard family has been dedicated to motorcycle sport. Colin was awarded an MBE for his services to the sport having dedicated a great deal of his time and serving on a number of governing bodies.

He also guided his son, and Managing Director, Robin in his successful racing career as a Grand Prix rider and winner of five British Championships. Today, Robin manages Team Appleyard Macadam Racing, committed to supporting young up-and-coming riders. Putting something back!

Always hands-on, Colin put his heart and soul into the business every single day. Colin’s spirit and drive will always be a valuable part of our business, setting the standards we work by. We remain true to his ideals along with his passion and commitment in everything we do.

Colin Appleyard – dedicated to making our staff and all of our customers 'Feel Like Family'