WRX-STI-Geneva_1.jpgThere's bad news for Subaru fans with the news that the company won't be entering the cross-over market with a "Juke"-like car.
Speaking to Auto Express magazine the company admitted that while a rugged cross-over would be a money-spinner, they haven't got the development budget to sink into the project at the moment.
That sounds a little fishy to us, because they know they'd get a significant return on their investment, but are unwilling to invest. The reality is that Subaru have their eye firmly on the US market, where their existing lines are enjoying a stunning resurgence, having sold significant numbers in the States. The cross-over isn't anywhere near the big business in the US that it is in Europe, so why change a winning formula?
It's all a little disappointing, but that doesn't mean you're missing out on great Subaru deals. Despite the lack of a cross-over, you can still look to the company to bring a cracking 4x4 in the XV, voted 4x4 of the year. All-wheel drive for the most rugged terrain, with a luxurious interior, the XV is available from as little as £21,995 from Colin Appleyard. Speak to us about affordable finance deals that give you this superb off-roader from £299 per month, subject to status.
And we said there'd be good news for Subaru fans too. While they're not prepared to invest in a cross-over, it seems they're likely to put some money into motor racing. It appears that Subaru are willing to look into a return to racing in hybrid power classes that are appearing both on the track and in the world of rallying.
It's not clear where they're going to invest their money, by speculation is either into the World Rally Championship, where it's rumoured that specs are changing to allow this sort of vehicle. Alternatively, they could try out endurance racing, where Nissan is already developing a hybrid to take on the biggest names in next year's Le Mans
There's solid reasoning behind the move to hybrid racing: Subaru are launching a whole new line of hybrid road cars within the next few years, and it would make sense to appeal to race audiences with track versions of the same cars. Exciting times for Subaru, it seems after all.